Entries Tagged 'product design' ↓

Any Sufficiently Advanced Design Process Will Resemble Magic

Everybody else has placed their bets on the likely design of the Apple tablet. It’s about time I joined the game.

Most of the previous players have based their predictions on a theory of Apple’s business strategy. Whom does Apple wish to gore today? How can Apple monetize FOO? What product synergies will help sell BAR?

Those would seem to be reasonable strategies, but playing the game requires … well, Jobsian depths of business savvy. Meta-strategy suggests that I choose a different path.

I think the winner of this little game will be the person who makes the best guess regarding Apple’s design process—including Steve Jobs’ sense of style—and how that process will shape the final product. Everything else is a distraction.

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